“THE” as a trademark
Recently, the U.S. Patent and Trademark Office, after three years of conducting the process, granted The Ohio State University protection for the trademark “THE”, for use on clothing. Details of the procedure While the representatives of the said authority, accountable for examining applications, claimed that “THE” in this particular case, especially from the consumer’s point of view, represents only an ornamental sign, and not the one used to mark the origin or distinguish a certain product from other products on the market, the representatives of the party emphasized that “THE” represents an essential element of its identity and history, and...