Obligations of Traders in Advertising Food Products
The Assembly of the Serbian Chamber of Commerce (“SCoC”) recently adopted the Code of Practice for Advertising by Wholesale and Retail Traders of Food Products (“Code”), which entered into force on January 1, 2025. The purpose of the Code is to support wholesale and retail traders of food products in the Republic of Serbia in advertising and to regulate compliance with ethical principles and fundamental advertising standards. By implementing the Code in practice, the following objectives are intended to be achieved: Increase consumer trust in advertising and marketing communications, Provide effective solutions to consumer protection issues from unethical advertising, Reduce...